Midwest-based Art Directer & Designer with specialties in Lifestyle & CPG branding.
Midwest-based Art Directer & Designer with specialties in Lifestyle & CPG branding.
Refreshing an identity for the national pasta brand through packaging design, website, social media, and photography.
MARKETPLACE BRANDING
Creative Direction: Shelby White, Kim Velten
Art Direction: Emma Schumacher, Cameron Rolf
Lead Designer: Emma Schumacher
Copywriting: Nina Marciano
Photography/Video: Elliott Krejci
VISUAL IDENTITY
CREATIVE CAMPAIGN
PACKAGING DESIGN
WEBSITE DESIGN
CONTENT CREATION
EXPERIENTIAL DESIGN
video / motion
prop styling
A global rebrand for a global nutrition industry leader.
Creative Direction: Shelby White, Jeremy Cox
Art Direction: Emma Schumacher
Copywriting: Nina Marciano
Photography/Video: Elliott Krejci
VISUAL IDENTITY
CREATIVE CAMPAIGN
PACKAGING DESIGN
EXPERIENTIAL DESIGN
custom photography
video / motion
prop styling
A strategic visual identity for creative agency MarketPlace’s expansion into the research/data sector.
Creative Direction: Shelby White
Art Direction: Emma Schumacher
VISUAL IDENTITY
logo design
creative direction
copywriting
typography
Iconography
Designing a cohesive tradeshow booth for a leader in bakery equipment systems.
Creative Direction: Crystal Brown
Art Direction: Shelby White, Bailey Crouch
Lead Designer: Emma Schumacher
Production: Mark Quevreaux
CREATIVE CAMPAIGN
tradeshow assets
EXPERIENTIAL DESIGN
The Secret Bridge exists as a companion to Eric Palgon’s solo exhibition of the same title. The book is printed and hand bound by the gallery with a limited, small edition size of 40. Optimistically back pocket sized, featuring installation views, a list of works exhibited, and a transcribed conversation between Eric Palgon and Jackson Hescock, who operates the gallery.
BOOK DESIGN
PRINT / PRODUCTION
Transcribing and visualizing On Being with Krista Tippett with guest Kimberley Wilson.
Book + MAGAZINE Design
editorial
Creative Direction
Typography
Production
A self-directed visual thesis as a BFA student in Communication Design at the Sam Fox School of Design & Visual Arts.
Messages From The Road takes a journey through the heartland of America, exploring the role that billboards play in shaping the identity and character of small towns and rural communities. From the eye-catching advertisements for local businesses to the bold political slogans that dot the landscape, billboards are a powerful medium for conveying messages and reflecting the values and beliefs of a particular place and time.
Featuring words from The Little Town and Small Town America: Finding Community, Shaping The Future.
creative direction
Book + MAGAZINE Design
editorial
Typography
Production
research