Emma Schumacher

Art direction, graphic design, book design.

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  ABOUT

Messages From The Road: An Analysis of Rural America

A self-directed visual thesis as a BFA student in Communication Design at the Sam Fox School of Design & Visual Arts.

Messages From The Road takes a journey through the heartland of America, exploring the role that billboards play in shaping the identity and character of small towns and rural communities. From the eye-catching advertisements for local businesses to the bold political slogans that dot the landscape, billboards are a powerful medium for conveying messages and reflecting the values and beliefs of a particular place and time.

Featuring words from The Little Town and Small Town America: Finding Community, Shaping The Future.

   THE I-70 SIGN SHOW

creative direction
Book + MAGAZINE Design
editorial
Typography
Production
research