Emma Schumacher

Art direction, graphic design, book design.

  WORK
  ABOUT

Ronzoni: Strategic Rebrand

Refreshing an identity for the national pasta brand through packaging design, website, social media, and photography.

   VIEW THE FULL CASE STUDY FROM
MARKETPLACE BRANDING

  CREATIVE DIRECTION: SHELBY WHITE, 
         KIM VELTEN
  ART DIRECTION: EMMA SCHUMACHER, 
CAMERON ROLF
  LEAD DESIGNER: EMMA SCHUMACHER
  COPYWRITING: NINA MARCIANO
  PHOTOGRAPHY/VIDEO: ELLIOTT KREJCI

VISUAL IDENTITY
CREATIVE CAMPAIGN
PACKAGING DESIGN
WEBSITE DESIGN
CONTENT CREATION
EXPERIENTIAL DESIGN

AMF Bakery Systems: Tradeshow Booth

Designing a cohesive tradeshow booth for a leader in bakery equipment systems.

   CREATIVE DIRECTION: CRYSTAL BROWN
  ART DIRECTION: SHELBY WHITE, BAILEY CROUCH
  LEAD DESIGNER: EMMA SCHUMACHER
  PRODUCTION: MARK QUEVREAUX

CREATIVE CAMPAIGN
tradeshow assets
EXPERIENTIAL DESIGN

Pet Packaging Protocept

PACKAGING  DESIGN
Typography

Whole Body Mental Health

Transcribing and visualizing On Being with Krista Tippett with guest Kimberley Wilson.

   LISTEN TO THE PODCAST

Book + MAGAZINE Design
editorial
Creative Direction
Typography
Production

Messages From The Road: An Analysis of Rural America

A self-directed visual thesis as a BFA student in Communication Design at the Sam Fox School of Design & Visual Arts.

Messages From The Road takes a journey through the heartland of America, exploring the role that billboards play in shaping the identity and character of small towns and rural communities. From the eye-catching advertisements for local businesses to the bold political slogans that dot the landscape, billboards are a powerful medium for conveying messages and reflecting the values and beliefs of a particular place and time.

Featuring words from The Little Town and Small Town America: Finding Community, Shaping The Future.

   THE I-70 SIGN SHOW

creative direction
Book + MAGAZINE Design
editorial
Typography
Production
research

Second Nature: Brand & Identity

Comprehensive identity development for a family hygiene CPG brand. 

Creative Direction
Logo Design
Packaging Design
Print + Digital Applications
Motion Graphics + Animation
Video
COPYWRITING

MyChart: UX + UI Development

Better understanding users of a popular healthcare application and making improvements to the MyChart interface.

   UX/UI TEAM: Cydney Bibbs, Brian Cui

USER EXPERIENCE Research
USER INTERFACE DESIGN
DIGITAL DESIGN
PROTOTYPING

St. Louis’ Lost Tables: Postcard Series

A postcard set remembering restaurants around St. Louis that have fed the generations. 

All information sourced from Harley Hammerman’s Lost Tables.

   VISIT LOST TABLES 
   VISIT LOST DISHES

Research
print applications
stationary
photo manipulation

Lyme Disease Data Visualization

data visualization
research
poster design